The 3d artist, Marcos Sampaio wrote:
I created the female versions of Mark Zuckerberg, Bill Gates and Carlos Slim to this advertising by Ogilvy Brazil to Forbes Magazine.
The goal of the ad was to create awareness for gender discrimination in the work environment by portraying some of the most famous billionaires as woman and show how they`d be ranked in the Forbes list in that situation. According to studies women get paid about 21% less than men to do the same jobs.
Only the hair in the images as well as Marcia and Billie`s necklaces are photos, the rest is 3D. The likeness was modeled in zbrush using photo references from the internet, the skin colour was done in mari using photos I took here at the studio, bump and displacements were created using texture XYZ and the render and topo was done in modo.